Automation & Integrations
Automation and integrations connect the tools you already run — Shopify or WordPress stores, Guesty and other PMS platforms, Mailchimp or Klaviyo, CRMs, Google Sheets, PassKit, Cal.com, Facebook Lead Ads, Trello — so bookings, leads, guests, and tasks move without someone copying rows between apps. I design and build Make.com scenarios and Zapier workflows (plus custom API hooks when no-code hits a wall) with validation, branching, and documentation. Strong fit for ecommerce brands, Australian holiday-rental and property operators, and agencies that need ops that hold up after launch.
How we work together
A focused single workflow often ships in 1–2 weeks. Multi-system stacks (PMS + email + sheets + lead ads) usually run 2–5 weeks depending on how many apps, edge cases, and live data clean-up you need.
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Map the real workflow
We walk through what your team actually does today — new booking, new lead, guest update, unsubscribe, property task — and mark which steps are copy-paste, which fail quietly, and which ones are worth automating first.
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Design the event graph
Triggers, field maps, routers, filters, and failure paths get written down before modules are wired. You see which system is source of truth for guests, leads, and tasks — not a tangle of overlapping zaps.
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Build, validate, go live
Make or Zapier scenarios are built against real sample payloads (including messy emails and webhooks). JSON validation, delays where APIs need them, and test runs happen before anything hits production lists.
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Document & hand over
You get a readable scenario list, what each webhook does, where sheets live, and how to spot a failed run. Optional retainer covers tweaks when you add a new listing channel or lead form.
Scope & deliverables
- Make.com Scenario Design & Build
- Zapier Workflow Setup
- Webhook & Mailhook Integrations
- Shopify & WooCommerce Automations
- Guesty / PMS Event Sync
- Mailchimp & Klaviyo Audience Sync
- Facebook Lead Ads → CRM / Sheets
- Cal.com & Booking Notifications
- Google Sheets / Excel Ops Hubs
- PassKit & Digital Wallet Lifecycle
- HostBuddy / Trello Ops Routing
- Custom REST API & HTTP Integrations
- Error Handling, Logging & Handoff Docs
- Ongoing Automation Support
Ready to build?
Tell me about your project — scope, timeline, and goals — and I will reply with a clear plan.
Automation that matches how your ops actually run
Most teams do not need “more tools.” They need the ones they already pay for to talk to each other. I build Make.com and Zapier automations — plus custom API work when a native module is not enough — so bookings, guests, owner leads, and marketing tags update without someone living in copy-paste hell.
That might be a Shopify order pushing into a CRM and Slack. It might be a Guesty guest event updating Google Sheets and Mailchimp. Or a Facebook Lead Ad landing in a free-appraisal sheet with an email to your team the same minute. The stack changes; the job stays the same: reliable handoffs, clear ownership, and workflows you can explain six months later.
What I typically connect
Ecommerce: Shopify or WooCommerce to Klaviyo, Mailchimp, HubSpot, sheets, and fulfillment alerts.
Hospitality & short-stay: Guesty (and similar PMS) webhooks for guests, listings, and tasks; PassKit-style digital wallet / loyalty lifecycles; HostBuddy issues into Trello.
Lead engines: Facebook Lead Ads, Cal.com bookings, landing-page Mailchimp events, Outlook or Gmail notifications, and postcode-aware branching when you only service certain suburbs or regions.
Under the hood: routers, iterators, JSON parsers, HTTP modules, ChatGPT-assisted formatting when an email arrives as unstructured text, and deliberate waits so race conditions do not corrupt your sheets.
Make.com vs Zapier — honest take
Zapier is excellent for linear, low-drama connections. Make.com is usually the better home when you need branching, multi-path reservation logic, mailhooks, or a dozen related scenarios that share the same sheets and lists. I pick the platform that fits the workflow — not the one that sounds trendier in a proposal.
Built for Australian operators (and remote teams worldwide)
A lot of this work sits with Australian brands — Gold Coast holiday rentals, boutique property operators, agencies that need AEST/AEDT-friendly handovers. Automations can respect service areas (which postcodes you manage, which you politely decline) so GEO-facing lead funnels stay honest. Remote ecommerce teams elsewhere get the same approach: scoped quotes, documented scenarios, no mystery spaghetti.
Who this is for
- Shopify and WordPress teams drowning in manual order / lead admin
- Holiday rental and hospitality brands on Guesty who need Mailchimp, sheets, and ops boards in sync
- Property and owner-acquisition funnels running Facebook + booking pages
- Agencies that want a repeatable Make / Zapier playbook for clients instead of one-off experiments
What you walk away with
Working scenarios in production, a short written map of what fires when, and optional ongoing support when tools change APIs or you add a new channel. See a live example in the Nuve Escapes automation case study — Make.com wiring Guesty, PassKit, Mailchimp, Facebook leads, and Cal.com for a Currumbin / Gold Coast holiday brand.
Built for Nuve Escapes
Make.com automation for a Gold Coast holiday rental brand — Guesty, PassKit, Mailchimp, Facebook leads, and Cal.com wired into one ops layer.
Make.com automation stack for Nuve Escapes — Guesty PMS, PassKit Locals Club, Mailchimp, Facebook Lead Ads, Cal.com appraisals, and HostBuddy ops wired into one Gold Coast holiday-rental system.
Everything you wanted to ask
Hire-intent answers about Automation & Integrations — pricing, timelines, process, and how to start.
It means wiring the tools you already use so data moves without manual copy-paste — bookings, guests, orders, Facebook leads, Mailchimp tags, sheets, and task boards.
- Make.com scenarios and Zapier workflows
- Webhooks and mailhooks from apps like Guesty or Cal.com
- CRM / email / Sheets sync
- Custom HTTP or API steps when no-code modules are not enough
- Documentation so your team can own the stack
Yes. Make.com is often the better fit for branching logic, mailhooks, multi-path reservation flows, and larger scenario sets. Zapier still wins for simple linear connections. I recommend based on complexity — not a one-tool preference.
Yes. Typical hospitality work includes Guesty guest/listing/task events into Google Sheets and Mailchimp, PassKit digital wallet lifecycle tags, HostBuddy issues into Trello, and owner-lead funnels from Facebook or Cal.com. See the Nuve Escapes case study for a Gold Coast example.
| Zapier | Make.com | |
|---|---|---|
| Best for | Simple, fast connections | Complex multi-step logic |
| Visual builder | Mostly linear zaps | Branching scenarios, routers, iterators |
| Typical use | CRM capture, Slack alerts | PMS + email + sheets orchestration |
Many clients end up on Make once the workflow stops being “one trigger, one action.”
Pricing follows the brief — number of apps, edge cases, and whether we are cleaning messy live data. After a short workflow audit you get a fixed-scope quote.
Focused single-workflow projects often land in the $320 – $1,200 USD range; multi-system stacks (PMS + marketing + leads) are scoped after mapping.
A focused workflow often ships in 1–2 weeks. Multi-system integrations usually take 2–5 weeks.
- Days 1–3: Map real workflows
- Week 1: Design triggers, maps, and failure paths
- Weeks 1–4: Build and validate with live sample data
- Final week: Docs and handoff
- Shopify / WooCommerce ↔ Klaviyo, Mailchimp, HubSpot
- Guesty / PMS ↔ Sheets, Mailchimp, Trello
- Facebook Lead Ads & Cal.com ↔ lead databases and team email
- PassKit ↔ Mailchimp tags for wallet / loyalty journeys
- HTTP / JSON / parsers for custom APIs
Scenarios get validation steps, error routes, and failure alerts. Before go-live we run real payloads. Handoff notes name the owner and what to check when a module errors overnight.
Yes. Australian holiday-rental, property, and ecommerce teams are a regular part of this work — including postcode-aware lead routing and AEST/AEDT-friendly communication. Remote brands outside Australia get the same documented delivery.
Yes. Agencies can keep the client relationship while I build and document Make or Zapier stacks under the hood — consistent naming, reusable patterns, and handoff notes your team can present confidently.
Still deciding?
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Your Automation & Integrations project starts here
Expert delivery for Automation & Integrations — clear scope, honest timelines, and a calm build process from first message to launch.
A focused single workflow often ships in 1–2 weeks. Multi-system stacks (PMS + email + sheets + lead ads) usually run 2–5 weeks depending on how many apps, edge cases, and live data clean-up you need.
