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Lauxes Grates

Ongoing WordPress support across Lauxes Grates AU & USA sites — marketing and landing pages, plus integrations for distributor, product, and campaign workflows on both markets.

  • Type Ongoing Support & Landing Pages
  • Year 2024
  • Client Lauxes Grates
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Overview

Lauxes Grates makes premium rust-proof aluminum drainage solutions — NXT / NeXT Generation grates, tile inserts, storm water and floor grates, and accessories for contractors, designers, and distributors. The brand runs two market sites:

  • lauxesgrates.com.au — Australia (catalogue, grate selector, CPD, distributor network, AU phone lines)
  • lauxesgrates.com — United States (Rancho Cucamonga, CA presence, US distributor and sample paths)

I did not build either site from scratch. My work is ongoing WordPress support across both properties, marketing / landing page development for campaigns and product pushes, and integrations that keep leads and ops tools connected in each market.

The challenge

Two regional WordPress sites mean twice the surface area for updates, campaigns, and form handoffs — without treating AU and USA as one generic template. Lauxes needs someone who can:

  • Keep both WordPress installs healthy — updates, fixes, content changes, and performance sanity without breaking the existing themes
  • Ship focused landing pages per market (distributors, samples, catalogues, product ranges, campaigns) faster than a full redesign cycle
  • Respect GEO differences — AU tools like the Grate Selector / CPD / .com.au paths versus US distributor and sample journeys on .com
  • Wire integrations (forms, CRMs, email, tracking hooks, third-party tools) so enquiries land in the right market’s workflow
  • Extend the live brand sites carefully instead of rewriting them

What we deliver

1. Ongoing support & maintenance (AU + USA)

Retainer-style WordPress care on lauxesgrates.com.au and lauxesgrates.com: plugin/core hygiene, bug fixes, small UX and content updates, and guidance when marketing wants a change that should not wait for a full project kickoff.

2. Marketing & landing page development

Campaign and product landers on the existing stacks — clear CTAs (samples, distributors, contact, catalogue), product storytelling, and layouts that match Lauxes’ premium industrial brand. Useful for NXT / tile-insert pushes, distributor acquisition, and market-specific promotions without forcing a new theme on either site.

3. Integrations

Connecting forms, marketing tools, and internal workflows so campaign and product leads reach the right place for each region. Scope stays practical: map the handoff, implement the connection, test with real payloads, and document what was wired.

What this is (and is not)

  • Is: ongoing support, landing pages, and integrations across the Australian and USA Lauxes WordPress sites
  • Is not: a claim that I designed or developed the original full websites from scratch

Outcome

Lauxes can run product and distributor marketing in Australia and the USA from two live properties — lauxesgrates.com.au and lauxesgrates.com — with a technical partner focused on support, conversion pages, and integrations, without a risky dual-site rebuild whenever a campaign needs a new page.

Who this pattern suits

  • Brands with existing WordPress sites in more than one country or domain
  • Product companies that need landing pages and support without re-platforming
  • Teams that want AU/US (or similar) workflows integrated without merging markets into one messy site