Bobby Love Joy
Custom Shopify theme for Bobby Love Joy — Figma-to-Shopify conversion focused on brand storytelling, product presentation, and a maintainable Liquid storefront.
Overview
Bobby Love Joy needed a Shopify storefront that matched a distinctive brand voice — not a preset theme stretched to fit. I built a custom Shopify theme from Figma with Liquid sections designed for storytelling, product clarity, and long-term merchandising.
The challenge
Off-the-shelf themes limited layout control and forced compromises on imagery and content rhythm. The brief called for a conversion-minded custom theme that still felt editorial and easy for the team to update.
What we built
- Figma-to-Shopify custom theme with reusable sections
- Product and collection templates tuned for brand photography
- Maintainable Liquid architecture for ongoing content and catalogue changes
Outcome
A live Shopify storefront that carries the brand with cleaner merchandising and a theme the team can evolve without fighting template constraints.
